Introducing the Sales Enablement Society Blog

By Jeremy Shere posted 02-18-2018 15:51


Welcome to the Sales Enablement Society blog!

This is the first entry in what we hope will be an ongoing series of articles about all aspects of sales enablement.

The purpose of the blog is simple: to provide a space for Sales Enablement Society members to share insights and ideas about what sales enablement is, why it matters, and how best to put its core principles into action. As we begin publishing and build up an archive of material, we hope that the blog will become a rich repository of thought leadership and a prime destination for anyone seeking to learn about the theory and practice of sales enablement.

The blog will include a variety of article types, including editorial/opinion, how-tos, and Q&As with sales enablement innovators, to name a few. Article topics we have in mind include, but are not limited to:

  • Defining sales enablement
  • Best practices for introducing sales enablement to your company
  • Strategies for building a sales enablement team
  • How to land you first job in sales enablement
  • The transformative power of sales coaching
  • Best practices for evaluating sales technology

We welcome suggestions for other topics. If you’re interested in writing something, please have a look at the submission guidelines and the SES Blog Style Guide.

If you have any questions about the blog or want to suggest topics, please contact Jeremy Shere at




06-13-2018 16:32

Hey Jeremy, excellent job! This is a very organised approach and creates a single point of contact to get rich insights for anyone looking to learn. Thanks for the work.

03-20-2018 10:56

Thanks for all of your efforts, Jeremy.  The blog will be a great way to share ideas.

02-21-2018 21:56

Thank you Jeremey for doing this.   It's a lot of work.  Would you please not post topics about defining sales enablement?   We invested a lot doing that.   I'd prefer - how do give sales enablement an internal identity.