The ‘U’ matters…
Before you embark on enjoying reading this article as much as I enjoyed writing it, you should know that this article would not have been possible without a bunch of professionals who I have very high regard for.
Especially Neil Barman who has been my ideation partner and content advisor and Abhi Bajaj who helped proof read and edit the article.
I am greatly influenced by the work of some stalwarts in the field of sales and sales enablement, Mike Kunkle , Scott Santucci , Tom Erdman , Paul Drury , Atul Jalan and Vikram Nair amongst others.
I dedicate this piece to the memory of the late Robert Racine , a giant in the universe ...