Profile

Michael Labate

| SAP | Keynote Speaker

Contact Details

| SAP | Keynote Speaker

Bio

Driving multimillion-dollar impact by developing exceptional teams, innovative marketing, modern selling, digital transformation, and operational excellence.

Accomplished value driven, customer-centric, Global Sales & Marketing Executive, producing multimillion-dollar outcomes through Digital Strategy, Go-to-Market, and Operational Excellence for private and publicly traded companies. Highly suited for growth stage environments demanding an entrepreneurial mindset that identifies market opportunities, generates demand and drives revenue growth. Recognized as an adaptable, collaborative and multicultural leader with strong emotional intelligence, able to influence C-suite sponsorship and manage geographically disbursed teams to execute a vision. Advanced knowledge in business administration and data analytics spanning sales and marketing strategy, operations, finance and technology, enabling a diverse perspective on key challenges to support action.

  • Digital Transformation Revenue: Created an environment of success that was instrumental in growing marketing and sales program attribution from $25M pipeline to $2B in two years, performing at +4 p.p. greater in pipeline conversion and 30% larger deal sizes on average, across six regions and 40+ market units for SAP.
  • Channel Marketing & Sales Leadership: Extended SAP’s online properties into a ‘paid media network’, selling demand generation campaigns at $120K each to channel partners, exposing brands to 44M buyers, acquiring over 15k leads and $30M in sales.
  • Global Operations Acceleration: Developed a global operating model that accelerated ROI of SAP’s investment in digital sales transformation (Social Selling training and enablement), overseeing 38 regional leads and 240 trainers, and scaling from 2.5k to 15K employees worldwide.
  • Marquee Clients Leader: Personally successful in identifying, winning/closing and maintaining strategic accounts with cross-industry, high-million to billion-dollar clients such as Citrix, Motorola, Omnicom, and Firehouse Subs among others. Experienced in onboarding and managing co-marketing initiatives with strategic channel partners including AWS, Red Hat, HPE, VMware, SUSE, and others to drive SAP S/4HANA sales.
  • Innovative Industry Firsts: Developed GTM strategy for payment industry’s first biometric electronic signature solution preventing online payment fraud in Ecommerce transactions at Cypress Funding. Led customer experience strategy for first mobile commerce site in telecom industry at Motorola.
  • Board Member & Thought Leader: Presently serving as Executive Board Member of the Sales Enablement Society, managing P&L across 7,300 members, spanning 55 chapters in 21 countries.