Darla Alvarez

Channel Sales & Marketing Enablement Program Director | Channel Advocate | Networking Maven

Contact Details

Channel Sales & Marketing Enablement Program Director | Channel Advocate | Networking Maven


High energy, results-oriented, seasoned channel leader with a passion for channel partners and exceptional record in driving business and marketing programs that drive pipeline, revenue and ROE (return on everything). My number one goal is to make sure channel partners are successful in driving revenue.

I am a subject matter expert on maneuvering complex organizations and quickly become that resourceful person you can count on. I am personally passionate about equipping and enabling teams to be successful by developing and curating content that is easy to maneuver and consume, leveraging web-based business collaboration tools.

I have spent the majority of my career working in the channel, both working for channel partners and in channel-facing roles. I have walked in their shoes and am uniquely qualified to equip them for success.

I have a successful history of working closely with sales organizations to ensure marketing goals are aligned to the needs of sales and our partners. My skills span strategy, development, execution and measurement of an array of business, marketing and enablement programs while optimizing existing resources and collaboration tools to drive adoption and success.

Strong leadership track record and ability to communicate and work effectively with executive management, cross-functional teams, vendors, and business partners with a key focus in establishing linkages and rallying teams to work together for best possible outcome.

Expertise: program development/management, channel marketing, channel enablement, channel development, international marketing, community management, co-marketing, lead/pipeline management, business partner programs, VARs, resellers, ISVs, value added distributors (VADs), OEM/ASL partners, SIs, RSIs, GSIs, digital marketing, marketing programs, incentives, direct marketing, advertising, executive comms, success stories, creative problem solving, budgets, events, agency selection and management, content development.