An energetic self-starter with Midwestern initiative, Nancy is that unique combination of strategic thinker and tactical executor. She develops the right end-to-end strategies and makes sure the tools are in place to generate leads, bring more deals to completion and increase engagement. She understands what's needed and designs solutions that deliver results on time and at/under budget, especiallyin lean, fast-paced, growing organizations.
An ace marketing manager with impressive communications skills, she builds compelling narratives that get the point across. She does everything from strategy development, to creating and managing winning RFPs & RFIs, developing omnichannel demand gen campaigns that keep customers engaged and sales growing. All the while she provides valuable, solutions-based marketing counsel.
A former client said about her StrengthFinder's Leadership Evaluation; "With two intellectual strengths, you're the perfect translator for change... you understand easily, participate with STRATEGIC and add the value of facts and research with INPUT. Then you help get people on board, use EMPATHY to help them work through their resistance and use POSITIVITY and WOO to win them over and keep them moving forward."
Experience: Acquisition, Engagement, Loyalty | B2B B2C Integrated Marketing | Strategic Planning | Product Mgmt, Positioning | Communications | Project Management | Sales Enablement | Promotional Partnerships | Creative Conceptualization/Direction | Technology Wrangling | Brand Management | Business & Sponsor Development | Meeting Planning | Budgets | Client Relations | Medical Practice Building | Account Management | Content Strategy | Benefits Communications| Member/Employee Engagement | GTM Strategies/Tactic Execution | Events Planning, Promotion | Training | Service Development | Proposal/RFP/RFIs | Direct Marketing | Affinity Group/Non-Profit Membership | Vendor/Agency Relationship Management